As cell phone technology growth increases there are many ways to interlace these devices and the real world. Technology like QR Codes and Near Field Communications are good examples of communication enhancements which enable the physical world to interact quickly and effortlessly to the mobile world.
Many ask what is the difference between QR Codes vs Near Field NFC technology? Or even what is QR Code? Is one going to die while the other thrives? What should I do?
These are the wrong questions to be asking. You see, the chips and codes just bring you to a URL, and it’s that URL that you should be focusing on. Most people concentrate on the operations of what technology they should be using. What you should be thinking of is how you incorporate the technology you choose, and keep yourself open to change.
So what’s is a QR Code? You may have seen the strange square dots around and not really know what it was entitled. QR stands for “Quick Response” and although it was developed in Japan in the 1990s nowadays it is scanned by smartphone cameras to get information.
QR Code scanning software is available at no cost and can be downloaded by any smartphone through iTunes iPhone store, Android Market, or on the Blackberry and Nokia’s Symbian systems.
The Smartphone decodes the QR Code into some text, usually a weblink. The smartphone then takes the user to an internet browser where she can check out the information.
Savvy users are utilizing QR Codes now to help market their marketing services by including the QR Code in print media. Sadly, most businesses are not being very savvy about how they link to the QR Code.
While more and more businesses are including QR Codes in their marketing campaigns, coming up with creative methods to entice the user to expend energy to stop and scan it is key. That’s why linking it to an taste of your services is becoming more and more critical.
In order to connect the offline marketing to the online sales campaign can be tricky. The business needs to first get the lead into the system in some way. Historically this has been accomplished by getting the prospect to submit their email address into a form to subscribe to a newsletter.
Recently, it’s more convenient to encourage the audience to follow the business on Twitter or Facebook. However, these are better for news and updates rather than customized user experiences. Also, using Twitter there is no method for the business to know whether the user has visited the store or not, let alone if the customer has used their offer or not.
You can’t manage QR Offers from Twitter. That is why businesses require an additional website to store and track the offers for them, much like a Twitter database for their offers. Corporations can either invest a large amount of capital in building their own custom software and management system, or use an existing website like the one at QR Code Business Cards.
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